Hobfolk
Department 04 · Studio

Everything that
carries your name.

The unglamorous production work that a company needs constantly and never has time to brief properly: the flyer for Friday, the signage for the unit, the deck for the tender, the site that has said the wrong phone number for two years.

Start a conversationSee the whole crew
You go home. It doesn't.Every promise gets a row and a due dateAnswered the same day, not the next working dayA drawing before the quoteUnverifiable is never a passNine desks, one address eachNothing is sent that a human cannot read backThe folder exists before you price itYou go home. It doesn't.Every promise gets a row and a due dateAnswered the same day, not the next working dayA drawing before the quoteUnverifiable is never a passNine desks, one address eachNothing is sent that a human cannot read backThe folder exists before you price it
The case for it

Studio & materials

Three directions. One recommended. The reasoning written beside it.

A studio that shows you eight options is not being generous, it is refusing to have an opinion. This one gives you three at most, tells you which it would pick and why, and keeps the other two on file in case you disagree.

And it works from what you already own. Your real logo, your real colours, your real photographs — fetched from wherever they actually live, never redrawn from memory. A brand asset that gets re-created rather than retrieved is a brand asset that has started to drift.

Built at the size it is actually needed
Built at the size it is actually needed
What the desk does

Six things, every day, without being asked

Take the whole desk or one line of it. Everything below is included in the department retainer — there is no menu underneath the menu.
01

Print and signage

Flyers, brochures, price lists, exhibition graphics, site boards, vehicle livery, unit signage, workwear. Artworked to spec, with bleed and colour handled, and sent to your printer or ours.
02

Identity

Logos, wordmarks, palettes and the rules that keep them consistent. Built as geometry rather than a drawing, so a change is made once and lands everywhere it appears.
03

Websites and landing pages

Built, hosted, kept current. Including the small ones nobody wants to own — a campaign page, a recruitment page, a page for one trade show.
04

Product and project photography

Consistent listing images, on-site record photography, and visualisation where the thing does not exist yet. Always disclosed as visualisation when that is what it is.
05

Film

Short-form for social, project films, install timelapse, and the cut-downs for every aspect ratio the platforms want this year.
06

Documents that have to win something

Tenders, capability statements, priced proposals. Written to be forwarded to the person who actually decides, not to the person who asked.
Depth

What this desk actually knows

Production knowledge, so artwork arrives correct rather than nearly correct.

Print and large format

  • Bleed, trim and safe area to the printer's own spec; overprint and knockout checked before it goes.
  • CMYK separations and spot colours where a brand colour has to hold across substrates — a logo that drifts between a flyer, a vinyl and an anodised plate is three brands.
  • Substrate and finish specified by where it will live: UV-stable inks outdoors, anti-graffiti laminate at hand height, matt where a spotlight will hit it.

Signage and environments

  • Legibility distance and character height calculated rather than eyeballed.
  • Contrast and wayfinding that hold up for visually impaired visitors, which in a public attraction is not optional.
  • Fixing method, substrate and fire rating considered at artwork stage, because the answer changes the artwork.

Identity

  • Marks built as geometry rather than a drawing, so a change is made once and lands everywhere the mark appears, at every size.
  • Cuts for size — a seal that reads at 200 mm does not read at 16 px, and pretending otherwise is why so many favicons are grey mush.
  • 🔴 Your real assets are retrieved, never redrawn from memory. A close-enough redraw is how one brand quietly becomes two.

Moving image

  • Short-form cut for each platform's real aspect ratio and safe areas, captioned, because most of it is watched muted.
  • Project films and install timelapse from the footage you are already taking on site and never using.

Three directions at most, one of them recommended, and the reasoning written beside it. A studio that shows you eight options is refusing to have an opinion.

The run of it

How a job moves through

  1. The brief

    Often two lines. The desk asks the three questions that are missing.

  2. Your own assets

    Retrieved from where they live. Never redrawn from memory.

  3. Three directions

    At most. With one recommended and the reasoning attached.

  4. One is chosen

    You pick, or you take the recommendation and say nothing.

  5. It is worked up

    Every size, every format, every place it has to appear.

  6. It is filed

    Where you can find it in two years, which is the part everyone skips.

The limits

What this desk will not do

Every department has a written boundary. A service that claims no limits has simply not found its own yet, and you will find it for them.

Where this desk stops

  • It does not invent your brand assets. If the real logo cannot be found, it asks for it. A close-enough redraw is how a brand quietly becomes two brands.
  • It does not sign anything on your behalf. No desk here does.
  • It does not commit print spend. Quotes come to you; the order is yours to place.
Range

Four things, one office

None of these look like each other, and none of them look like this website. That is the point — the work looks like the client, not like us.
Beauty campaign · generated film, graded, cut for social
Beauty campaign · generated film, graded, cut for social
Brand trailer · concept, shot design and edit
Brand trailer · concept, shot design and edit
Same campaign, second cut · native vertical
Same campaign, second cut · native vertical
Set and product visualisation for pitch
Set and product visualisation for pitch

And one more, which you are reading: this site, its identity, its mark and the nineteen-shot film behind it were all produced by the same desk, in a week, alongside everything else it was doing.

Questions

Asked before, answered here

Do you work with our existing brand?
Yes, from your real assets. If they cannot be found we ask for them rather than approximating.
Can you handle print production?
Artwork is produced to your printer's spec, or we can get it quoted and printed. The order stays yours.
How many revisions?
Two full rounds are included in the retainer per piece. In practice the three-directions method means the second round is usually cosmetic.
Is generated imagery used?
Where it is a visualisation of something not yet built, yes, and it is disclosed. Photography of real work is photography of real work.
Next department

Compliance, documents & H&S

And then the paperwork that has to follow it.

Open Assurance

Which of the seven is costing you the most this month?

That is the one to start with. Tell us and we will tell you plainly whether we are the right shape for it.

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